DOING THE WORK YOU ACTUALLY WANT TO BE KNOWN FOR

TL;DR: It’s easy to get caught up doing what “works” or what people expect. But building something sustainable means doing the kind of work you want your name attached to — now and in the future.

In business, especially in the early days, it’s tempting to say yes to everything.

Every inquiry. Every collab. Every type of work that brings in money.

We get it. We’ve been there.

And there’s nothing wrong with paying bills while you figure things out.

But eventually — if you want to grow something that feels aligned, meaningful, and yours — you have to pause and ask:

“Is this the kind of work I want to be known for?”

Because not all good work is your work.

Here’s what’s been guiding us lately:

1. FOLLOW THE FRUSTRATION

If something consistently drains your energy or makes you dread opening your laptop — that’s data. Pay attention to the kinds of work that feel like pulling teeth. It’s probably not your lane.

2. HONOUR THE STUFF THAT FEELS NATURAL

What comes easy to you might be magic to someone else. Don’t dismiss it just because it doesn’t feel “hard.” Your ease is often where your value lives.

3. THINK ABOUT FUTURE YOU

What kind of testimonials do you want to hear?

What kind of opportunities do you want to attract?

What kind of legacy do you want to build?

Start steering your work in that direction now.

Even quietly. Even slowly.

At Wet Paint Society, we’re learning to lead with the kind of work that lights us up — not just what’s popular or profitable.

Because the work you say yes to today?

It shapes what people trust you to do tomorrow.

WANT TO WORK WITH CREATIVES WHO CARE ABOUT WHAT THEY’RE MAKING?

We paint love stories in real time, on canvas, with heart and intention. Based in Toronto, painting Canada-wide — visit wetpaintsociety.com to book your date.