NOBODY TALKS ABOUT THE MIDDLE PART

TL;DR: Starting is exciting. Finishing is worth celebrating. But the in-between — the quiet, awkward, “are we doing this right?” part — is where the real building happens.

You start the business.

You make the post.

You get your first client.

And then… the middle.

That weird stretch where you’re not brand new anymore, but you’re also not “established.”

You’re not going viral.

You’re not sold out.

You’re just… showing up.

Welcome to the middle.

It’s not glamorous.

But it’s everything.

This is where foundations are laid.

Where systems are built.

Where you figure out what you actually like doing — and what needs to go.

HERE’S WHAT WE’RE LEARNING ABOUT THE MIDDLE:

• It’s where you become trustworthy.

• It’s where consistency wins.

• It’s where momentum builds quietly, then all at once.

  
  

The middle is what most people try to skip.

But it’s where the magic actually happens — if you don’t quit.

Wet Paint Society is in the middle right now — and proud of it.

We’re not rushing.

We’re building with care, clarity, and a whole lot of prayer.

One couple, one canvas, one conversation at a time.

WANT TO WORK WITH A TEAM WHO’S IN IT FOR THE LONG GAME? We’re based in Toronto and travel Canada-wide. Visit wetpaintsociety.com to learn more or book your date.