WHEN YOU’RE BUILDING SOMETHING THAT DOESN’T EXIST (YET)

TL;DR: If your idea feels hard to explain, it might be because no one’s done it quite like you before. You don’t need to be original. You need to be authentic. There’s a difference.

Building something new feels exciting—until it doesn’t.

At first, there’s momentum and spark. But then come the questions. The raised eyebrows. The confused looks when people ask what you do and your answer doesn’t fit into a neat category.

You start to second-guess the very thing that made you come alive in the first place.

We know that feeling. Honestly, we’re living it.

Wet Paint Society doesn’t fit into a clean, familiar box.

We’re not just a wedding service.

We’re not just visual artists.

We’re building something layered, creative, and personal—and we’re figuring it out in real time.

If that’s you too, here’s what’s been helping us keep going when the road ahead feels unclear:

1. YOU’RE NOT LOST. YOU’RE INNOVATING.

If it doesn’t already exist, it’s going to feel uncomfortable. There’s no template. No standard. That doesn’t mean you’re off track—it means you’re making one.

2. ORIGINALITY ISN’T THE GOAL. AUTHENTICITY IS.

The pressure to be “never done before” can be overwhelming. The truth is, most things aren’t truly original. But doing something in a way only you can? That’s rare. That’s what people connect to.

3. BEING FIRST REQUIRES FAITH

When you’re creating something new, you have to believe in it long before there’s evidence. Before the bookings, before the recognition, before anyone claps for it. You’re laying bricks for something no one else can see yet. And that takes guts.

If you’re in that same boat—building something you can’t always explain—just know we see you.

Keep showing up.

Keep refining it.

Keep choosing the work that feels honest.

The world didn’t know it needed it… until you made it.

LOOKING FOR SOMETHING DIFFERENT FOR YOUR WEDDING?

Live painting is one of the most personal and powerful ways to preserve the moment. We’re based in Toronto and travel Canada-wide. Visit wetpaintsociety.com to learn more and book your date.