YOU’RE PROBABLY MORE READY THAN YOU THINK

TL;DR: You don’t need a perfect plan to begin. You need courage, internet access, and maybe a decent spreadsheet. Start before you’re ready.

Here’s a secret most small business owners won’t say out loud:

We were not ready when we started.

Not emotionally.

Not financially.

Not even logistically.

But we felt called to do it.

So we moved.

And somehow — one messy step at a time — we built Wet Paint Society.

If you’re waiting for the moment when everything is clear and perfectly planned… that moment may never come.

Start anyway.

Here’s what we’ve learned from jumping before we felt “qualified”:

1. ACTION CREATES CLARITY

Thinking is helpful. But doing is what teaches you. We’ve learned more from painting one event than from reading 20 articles. Start scrappy. You’ll sharpen it along the way.

2. NOBODY HAS IT TOGETHER

The people you admire? They’re figuring it out in real time, too. The only difference is they hit “publish” when they were 70% sure instead of 100%.

3. PROGRESS LOVES MOMENTUM

You don’t need a ten-year vision. Just a first step. Then another. Once you’re in motion, the right people and ideas start to meet you.

We’ve updated our website about 87 times.

We still tweak our process with every event.

But if we waited until it was “perfect,” this business wouldn’t exist.

So if you’ve got a dream sitting on your hard drive… this is your sign.

Hit publish. Post the offer. Send the email. You might not feel ready — but your future self is waiting on the other side of that first move.

READY TO START SOMETHING BEAUTIFUL?

We did — and we’d love to paint for you. Visit wetpaintsociety.com to learn more or book your date.

We’re based in Toronto, Ontario, and available across Canada.